Seeking the exceptional.
I design customer experiences that make people come back. Twenty years at General Motors, Disney, and Warner Bros. Now I bring that Fortune 500 rigor to founders and leaders who know their experience is costing them customers.
Entrepreneur · Speaker · Writer · Founder of Edooce · Lake Orion, Michigan
Most experiences are ordinary. A few are not.
Everything I write, say, and build asks the same question: what is the deeper story here, and what makes it exceptional? Finding that answer is a craft. These are the four habits behind it.
Experience Architect
I don’t market products. I design how people feel.
Strategic Diagnostician
I sit in the problem before I solve it.
Unifier
I align fragmented teams around one direction.
Seeker
I live the philosophy. Craft over convenience, always.
Spend less. Borrow more.
Half the booth. More hand-raisers.
The budget was tighter and the sponsorship smaller, but the goal stayed the same. So I stopped trying to buy more reach and went looking for reach that already existed on the show floor.
- ConstraintSmaller sponsorship. Booth footprint cut by about half, premium location kept.
- ReframeTreat the whole show floor as ours, not just our footprint.
- PartnersFour accessory partners displayed GMC trucks in their own booths, loaded with their gear.
- MechanismA digital scavenger hunt with check-ins and a show-floor map routed traffic through every partner.
Built across the whole customer journey.
Brand, CRM, experiential, partnerships, merchandising, and customer experience performance. The full résumé is on LinkedIn.
Built our plans and strategy, rooted in research and data. This enabled us to make surgical decisions rather than hoping for the best.Former client
A professional that delivers on his promises and elevates our impact.Former client
Creative, reliable, and genuinely passionate about what they do.Former client
Ideas worth finishing.
Essays and field notes on customer experience, strategy, and the craft of building something exceptional. One email, every other Sunday.
Seek the Exceptional
Thoughts, field notes, and essays. No spam, no fluff, unsubscribe anytime.
Subscribe on SubstackLong conversations with people who refuse ordinary.
Business, craft, and life. Hosted by Bryan. Subscribe to the newsletter to hear when episode one drops.
Get notifiedIf the thinking fits, the work runs through Edooce.
Edooce comes from the Latin for “to bring out.” It finds where your brand promise and your customer experience part ways, then closes the gap.